What is API Rate Limit?
A restriction on the number of API requests that can be made within a specific time period, designed to prevent system overload.
Rate limits protect APIs from being overwhelmed by too many requests. HubSpot, for example, limits API calls based on your subscription level. Hitting rate limits causes requests to fail until the limit resets. Well-designed integrations handle rate limits gracefully by implementing backoff strategies (waiting and retrying), batching requests to reduce total calls, and queuing requests during high-volume periods. Understanding rate limits is crucial for reliable, high-volume integrations.
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