Integration Glossary

Key terms and concepts you'll encounter when working with HubSpot integrations.

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A set of protocols and tools that allow different software applications to communicate and exchange data with each other.

A restriction on the number of API requests that can be made within a specific time period, designed to prevent system overload.

A data synchronization method where changes flow in both directions between two systems, keeping records updated in both places automatically.

Data synchronization that runs on a schedule, processing multiple records together at regular intervals rather than in real-time.

The strategy used to determine which data should prevail when the same record is modified in multiple systems simultaneously.

A user-defined data structure in a CRM or business application that extends the standard data model to store specialized information.

The process of matching and connecting fields between two systems to define how data should be transferred and transformed.

The process of identifying and merging duplicate records to maintain a single, accurate version of each entity in your database.

A data integration process that extracts data from source systems, transforms it to fit business needs, and loads it into a destination system.

The specific configuration that defines how individual data fields in one system correspond to fields in another system.

A cloud-based platform that provides tools for building, deploying, and managing integrations between different software applications.

A data synchronization method where changes flow in only one direction - from a source system to a destination system.

Data synchronization that occurs immediately or near-immediately when changes happen, typically within seconds or minutes.

The authoritative system or database designated as the primary reference for specific data, ensuring consistency across all integrated systems.

An automated message sent from one application to another when a specific event occurs, enabling real-time data transfer.