RevOps Connect
Automotive

CDK Global + HubSpot Integration

CDK Global is the leading DMS (Dealer Management System) for automotive dealerships. Our integration connects customer data, vehicle inventory, sales, and service information with HubSpot, enabling dealerships to automate marketing based on purchase history, service needs, and vehicle ownership.

Auto DealershipsTruck DealershipsPowersports

Integration Details

API Type
Fortellis REST API
Sync Direction
Bidirectional
Status
available
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Data Sync Objects

HubSpot ObjectCDK ObjectDirection
ContactsCustomersTwo-way
Custom ObjectsVehicles OwnedExternal → HubSpot
DealsSales DealsTwo-way
Custom ObjectsService HistoryExternal → HubSpot
Timeline EventsInteractionsExternal → HubSpot

Use Cases

Service Retention Marketing

Automate service reminders based on vehicle mileage, time since last visit, and maintenance schedules.

CDK Service Data → HubSpot → Service Reminder Campaigns

Equity Mining

Target customers with high trade-in equity for upgrade offers based on vehicle data.

CDK Vehicle Data → HubSpot Lists → Equity Mining Campaigns

Sales Follow-up

Automate post-sale follow-up and CSI survey distribution through HubSpot.

CDK Sales → HubSpot → Post-Sale Sequences

Features

Customer and vehicle sync
Service history tracking
Sales deal integration
Multi-rooftop support
Inventory visibility
Fortellis certified

Frequently Asked Questions

How does the CDK Global HubSpot integration work?

CDK Global is the leading DMS (Dealer Management System) for automotive dealerships. Our integration connects customer data, vehicle inventory, sales, and service information with HubSpot, enabling dealerships to automate marketing based on purchase history, service needs, and vehicle ownership. The integration supports bidirectional sync via Fortellis REST API.

What data can I sync between CDK and HubSpot?

You can sync Customers to Contacts, Vehicles Owned to Custom Objects, Sales Deals to Deals, Service History to Custom Objects, Interactions to Timeline Events.

What are the main use cases for CDK Global + HubSpot?

Service Retention Marketing: Automate service reminders based on vehicle mileage, time since last visit, and maintenance schedules. Equity Mining: Target customers with high trade-in equity for upgrade offers based on vehicle data. Sales Follow-up: Automate post-sale follow-up and CSI survey distribution through HubSpot.

How long does it take to set up the CDK integration?

Setup time varies based on complexity, but most integrations are live within 2-4 weeks.

Do you provide ongoing support?

Yes, RevOps Connect provides fully managed integration support including monitoring, maintenance, error handling, and updates. Our team proactively resolves issues before they impact your business.

Ready to connect CDK to HubSpot?

Let's discuss your integration requirements and build a solution that works for your business.