Reynolds and Reynolds + HubSpot Integration
Reynolds and Reynolds is one of the largest Dealer Management Systems (DMS) in automotive retail, known for its tightly integrated, proprietary ecosystem. Because Reynolds operates a closed platform, third-party data access typically requires the Reynolds Certified Interface (RCI) program. Our integration bridges Reynolds customer, deal, F&I, and service data into HubSpot so dealerships can run service retention, equity mining, and post-sale marketing without manual exports.
Integration Details
- API Type
- Reynolds Certified Interface (RCI)
- Sync Direction
- Bidirectional
- Status
- available
Data Sync Objects
| HubSpot Object | Reynolds Object | Direction |
|---|---|---|
| Contacts | Customers | Two-way |
| Custom Objects | Vehicles Owned | External → HubSpot |
| Deals | Sales & F&I Deals | Two-way |
| Custom Objects | Repair Orders | External → HubSpot |
| Timeline Events | Service Visits | External → HubSpot |
Use Cases
Service Retention Marketing
Trigger maintenance reminders from repair order history and declined service recommendations.
Equity Mining
Identify customers with payoff and equity positions ripe for an upgrade offer.
F&I Follow-up
Automate CSI surveys and product follow-up after the finance office closes a deal.
Features
Frequently Asked Questions
How does the Reynolds and Reynolds HubSpot integration work?
Reynolds and Reynolds is one of the largest Dealer Management Systems (DMS) in automotive retail, known for its tightly integrated, proprietary ecosystem. Because Reynolds operates a closed platform, third-party data access typically requires the Reynolds Certified Interface (RCI) program. Our integration bridges Reynolds customer, deal, F&I, and service data into HubSpot so dealerships can run service retention, equity mining, and post-sale marketing without manual exports. The integration supports bidirectional sync via Reynolds Certified Interface (RCI).
What data can I sync between Reynolds and HubSpot?
You can sync Customers to Contacts, Vehicles Owned to Custom Objects, Sales & F&I Deals to Deals, Repair Orders to Custom Objects, Service Visits to Timeline Events.
What are the main use cases for Reynolds and Reynolds + HubSpot?
Service Retention Marketing: Trigger maintenance reminders from repair order history and declined service recommendations. Equity Mining: Identify customers with payoff and equity positions ripe for an upgrade offer. F&I Follow-up: Automate CSI surveys and product follow-up after the finance office closes a deal.
How long does it take to set up the Reynolds integration?
Setup time varies based on complexity, but most integrations are live within 2-4 weeks.
Do you provide ongoing support?
Yes, RevOps Connect provides fully managed integration support including monitoring, maintenance, error handling, and updates. Our team proactively resolves issues before they impact your business.
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Ready to connect Reynolds to HubSpot?
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